Better access, better health website

Better access, better health website

Date
2018
Client
Innovative Medicines Canada
Category
Tags

About the project

Innovative Medicines Canada launched an initiative called “Better access, better health” as a way to provide the public with a better understanding of workplace drug benefits. 

We had previously worked with this client on a different website project, but they had a very different set of brand components for this new initiative compared to the main brand. A more fun, approachable look and feel was desired, as the audience would be a range of industry professionals/benefits providers to blue-collar employees. 

The more a person knows, the more capable they are of making informed decisions that best suit their lifestyle and needs. This website provides an up-to-date knowledge base for their three audience groups to assist everyone with understanding workplace benefits programs.