Innovative Medicines Canada launched an initiative called “Better access, better health” as a way to provide the public with a better understanding of workplace drug benefits. 

We had previously worked with this client on a different website project, but they had a very different set of brand components for this new initiative compared to the main brand. A more fun, approachable look and feel was desired, as the audience would be a range of industry professionals/benefits providers to blue-collar employees. 

The more a person knows, the more capable they are of making informed decisions that best suit their lifestyle and needs. This website provides an up-to-date knowledge base for their three audience groups to assist everyone with understanding workplace benefits programs.